As one of my personal projects, I’ve designed a visual identity for myself. As a designer, I love to evolve and refine. Therefore, I had to come up with a simple and flexible personal branding. I intended to create easily adjustable branding that can grow over time. The logo is a simple combination of two elements. The first one is a letter of my name “V.” It is a symbol of spring, leaf/sprout since that is the meaning of my name in some Slavic languages. The symbol of “sprouting letter V” is placed in a circle that is associated with femininity and continuity.
Usage of personal branding
Due to its simplicity, the logo works both in a positive or a negative shape. I used the filled logo as a replacement for my name’s first letter. With that in mind, there are various possibilities for how the logo can be used. The primary color I choose is coral color, close to Pantone’s Color of 2019 – Living Coral, and paired with its complementary navy to add an accent to my design. The rest of the design elements are the things I currently enjoy: daily journal, stickers, reusable bag, wax stamp…
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